Leatt’s Full Disclosure: Co. gives media behind-the-scenes scoop

19 Mar

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Turns out there is a whole mess of misinformation out there about Leatt’s flagship neck brace. Knowing this, the company hosted what Leatt GM and lead marketing man, Phil Davy, called the company’s “full disclosure” tour of its HQ in South Africa. Here’s a story I did for Leatt’s blog and newsletter about the tour that saw eight magazine editors from around the world, representing several different publications, get a behind-the-scenes look at the R&D Leatt puts into its products.

It was a pretty fascinating insight into how Leatt does business, but I don’t suppose it helps to have me tell you this. Read the story and find out for yourself. Apologies for any typos/grammatical errors — I don’t get to give it any final edits before its published.

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