Tag Archives: dirt bikes

Exhausts and iPhones: What you probably didn’t know about Two Brothers Racing

13 Jun

Two Brothers and Rokform: Exhausts and iPhonesEarlier this year I had the chance to sit down with Two Brothers Racing founder Craig Erion and president Joel Albrecht. The meeting was the result of an encounter with the exhaust company’s erstwhile marketing guy.  The guy, whose name I can’t remember, turned me on to what turned out to be a little known fact about Two Brothers. While we were talking, the guy pulls out his iPhone to look at a text. I notice the crazy strange cover he has on his phone and ask him about it. Oh, we make those, he says.

With this, I learned about Rokform, a company formed by Erion and Two Brothers CEO, Jeff Whitten, that makes full-on utilitarian (yet stylish) covers and accessories for iPhone, iPad and other smartphones. Some of the product line is made in the same Santa Ana, Calif. facility where Two Brothers makes its exhaust slip-ons and systems. Both — pipes and covers — are designed by Bernhard Leitner.

This is a business model that’s pretty unique to the powersports business. Off the top of my head, I can’t think of another aftermarket company that also produces a consumer goods product that’s quite so different from its core product line. The reason for all this, Erion says, is the company was looking to branch out into a product that appeals to a broader audience than the motorcycle market — an itty-bitty tiny percentage of the overall population. Everybody has a smart phone.

Read all about it in this story over at Dealernews.com.

Leatt’s Full Disclosure: Co. gives media behind-the-scenes scoop

19 Mar

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Turns out there is a whole mess of misinformation out there about Leatt’s flagship neck brace. Knowing this, the company hosted what Leatt GM and lead marketing man, Phil Davy, called the company’s “full disclosure” tour of its HQ in South Africa. Here’s a story I did for Leatt’s blog and newsletter about the tour that saw eight magazine editors from around the world, representing several different publications, get a behind-the-scenes look at the R&D Leatt puts into its products.

It was a pretty fascinating insight into how Leatt does business, but I don’t suppose it helps to have me tell you this. Read the story and find out for yourself. Apologies for any typos/grammatical errors — I don’t get to give it any final edits before its published.

I know who is getting my vote this year.

26 Oct

Malcolm Smith for preident

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